My Role: Lead Designer/Art Director AR Company: Blippar Clients: General Mills
We partnered with General Mills to create a fun short campaign on the back of their family favorite Honey Nut Cheerios cereal boxes. The goal of this campaign was to help encourage engagement of children under 10 years old with the education material tied to healthy eating and learning on the back of the box. Concepting with their illustration packaging team, Ultra, we were able to create an ideal environment that can come to life in an augmented reality setting.
Lead Developer: Eric Kollegger