My Role: Lead Designer/Art Director AR Company: Blippar
Clients: General Mills Agency: Saatchi & Saatchi
We partnered with General Mills to create a more in-depth and expansive campaign across five of their general mills cereal boxes: Trix, Cookie Crisp, Cocoa Puffs, Reese's Puffs, and Golden Grahams. This interactive experience was an extension of their new marketing campaign created by Exit 73 Studios and in collaboration with Saatchi & Saatchi. This new commercial, "SATUR-AAA-AAAH!!! & Wednesday", was reflective of the Cartoon Network /Nickelodeon style. This project overall was challenging due to very limited artwork we can use and an evolving style guide throughout. With only commercial assets and Flash game elements available, I had to create a matching user interface and graphics from scratch that could carry the experience in an AR and mobile space. Within the first few months we had more than 543,584 interactions!
Credits
Lead Developer: Eric Kollegger
Creative Director: Brian Morales
Junior Designers: Candice Lee & Schuyler Holman
– Process of optimizing Car model and repainting UV textures –
– Featured Mobile Screens –
– Augmented Reality Featured Game Screens –
